The programme is fully open to:

- Entrepreneurs looking to start a hospitality or leisure business operating past 6pm in Croydon.

- Existing hospitality and leisure businesses operating past 6pm in Croydon.

- Other businesses looking to operate past 6pm in Croydon, such as a cafe looking to turn into a bar after hours.

The IMPACT Croydon programme is free-of-charge for participating businesses. It is fully-funded by the UK Government as part of the Shared Prosperity Fund.

Innovation Labs are hybrid, with a combination of virtual and in-person workshops and coaching.

We give businesses a framework that can be applied across industries, such as entertainment, leisure and hospitality. Using our scientific innovation methods, we have helped hundreds of small and medium-sized businesses to better understand their customers, market, and how to position their products or services to capitalise on these discoveries. By guiding entrepreneurs and business owners through experiments, we help them to improve their offerings and discover what does — and doesn’t — work for them. In addition, we assist businesses with grant discovery and applications, networking and supporting them through overcoming the specific challenges their business faces, and maximising the opportunities available to them.